music’s 3 futures: The disruptive changes coming to artist funding, music marketing, and commerce & consumption

The evolution of digital music has passed through three distinct phases: firstly ‘fear & loathing’ (Napster 1999-’04), then the ‘the era of unbundling’ (iTunes music store 2003-’09). Thirdly, we have music’s outright submission to tech (streaming and the hyper growth of Spotify 2010-’24). What happens next?