CROSSING THE RUBICON VOLUME 1: HOW 25 ARTISTS ACHIEVED LONG CAREERS IN MUSIC AND WHAT THE RECORD BUSINESS CAN LEARN FROM THEIR SUCCESS

The Art of Longevity project expands, with our first ‘white paper’, featuring case studies of 25 artists that have guested on the podcast: Suede, Norah Jones, KT Tunstall, Tears for Fears, Gary Numan, Los Lobos, Maximo Park, Everything Everything, Death Cab For Cutie, Calexico, Teenage Fanclub, The Coral, The Waterboys, Embrace, Interpol, Barenaked Ladies, Feeder, Suzanne Vega, James, Spoon, The Divine Comedy, Belle and Sebastian, Mew, Nerina Pallot and Turin Brakes. CLICK ON THE IMAGE BELOW TO DOWNLOAD THE CASES STUDIES.

Brian Message, ATC Artist Management

“A really good and timely piece of work. I’d love to see us, as an industry, move on from the notion of ‘breaking artists’; it’s not about that anymore, it is about building careers and artist businesses.  The more we can accept and support that notion, the more successful career artists we’ll have”.

Darren Hemmings, Motive Unknown

“Crossing The Rubicon is something of a spin-off from Keith’s Art of Longevity podcast, and asks questions such as "can common artist career paths be found?" I highly recommend it as it provides plenty of food for thought”.

Jay Gilbert, Label-Logic

“I’ve worked with heritage artists and catalogs an executive at the majors for many years. Keith accurately identifies the similarities in the path to longevity. There is a lot to learn from this piece. I believe that often it truly is simply a series of comebacks”.